Free Operational Tool
Enter your annual revenue and each expense category. See where your spending sits relative to national benchmarks for parks your size — with specific callouts about where you're over-spending or running lean.
Use your most recent full year. Estimates are fine — this is for benchmarking, not tax filing.
Annual Gross Revenue
Total income before any expenses — site fees, store, laundry, storage, everything
Utilities
Electric, water, sewer, gas, trash collection
Insurance
Property, general liability, business interruption
Property Taxes
Annual real property tax assessment
Staffing & Management
Wages, salaries, owner draw if working in the business, management fees
Maintenance & Repairs
Routine upkeep, landscaping, equipment repair, site maintenance
Marketing & Reservation Fees
Advertising, booking platform commissions, website costs
Professional Fees
Accounting, legal, licensing fees, compliance costs
Other Operating Expenses
Office supplies, bank fees, miscellaneous items not captured above
Gross Revenue
—Annual
Total Expenses
—Sum of all categories
Expense Ratio
—Benchmark: —
Net Operating Income
—Before debt service
Your calculated NOI
—
What buyers use to value your park
The benchmarks used in this tool reflect national averages drawn from our observations of RV park operating statements across acquisitions and due diligence reviews. They are ranges, not precise targets — your park's specific geography, park type, and guest mix all affect what reasonable expense ratios look like.
A category in the red zone doesn't mean you're mismanaged. It means that category deserves a closer look. Sometimes there's a real efficiency opportunity. Sometimes there's a good reason — a coastal location with high insurance, a remote park with staffing premium, a peak-amenity resort that spends appropriately on marketing.
The most important single number is your overall expense ratio. Well-run parks typically run between 38% and 50% depending on size. Below 35% can indicate under-investment in maintenance or staff that will catch up to you. Above 55% is where buyers start applying a value-add cap rate and pricing in the efficiency upside.
| Category | <50 sites | 50–100 | 100+ |
|---|---|---|---|
| Utilities | 12–18% | 10–15% | 9–13% |
| Insurance | 4–7% | 3–6% | 3–5% |
| Property Taxes | 2–5% | 2–5% | 2–4% |
| Staffing | 18–26% | 15–22% | 12–18% |
| Maintenance | 8–14% | 7–12% | 6–10% |
| Marketing | 2–5% | 2–4% | 1–3% |
| Professional | 1–3% | 1–2% | 1–2% |
| Other | 1–3% | 1–2% | 1–2% |
| Total (target) | 38–52% | 36–48% | 34–45% |
Ranges reflect stabilized operating parks. Startup years, major renovation periods, or unusual insurance markets (post-hurricane coastal parks) may produce ratios outside these ranges for legitimate reasons.